What is Narrowcasting?

"Narrowcasting" or "digital signage" is a network of customizable displays that can be controlled electronically using a computer, allowing content to be changed remotely for the most targeted messaging possible.

 

Narrowcasting is used for a wide variety of purposes including customer facing and employee facing applications such as advertising, enhancing customer or employee experiences, influencing audience behavior, brand building, interactive kiosks, up selling products and services, etc. Deployments can be found in such diverse locations as retail outlets, doctor's offices, restaurants, corporate and school campuses, sports venues and even gas stations.

 

Why Narrowcasting?

 

Attention grabbing
Getting the attention of your audience is the most important part of any display. With "video-like" digital signage, viewers are not only more likely to notice your dynamic sign but research shows they are more likely to receive the message and act on it.

 

Focused
Your content dynamically changes to deliver a focused message to your targeted audience at each point of playback (location).

 

Dynamic
Narrowcasting can be interactive and dynamically changed to meet the demographics of your audience.

 

Cost-effective
Eliminating the need to print and distribute static signs each time your message or campaign changes saves on costly printing and distribution fees. Operations can be done in house or outsourced. No heavy logistics. No more hours lost reprinting outdated or erroneous materials.

 

Versatile
From menu boards, to bank and corporate lobbies, to airports, to dental and medical offices - narrowcasting offers a versatile solution for you to communicate your message to your audience. Start with one digital sign and later expand to several.

 

Centralized
Control all of your screens from one central location, ensuring quality and consistency, while requiring minimal resources to operate your narrowcasting network.